The World War I Technology - 988 Words

Introduction Progress and development is a characterizing feature of all facets of the world, with military technology and warfare being no different. Throughout the history of humanity, warfare has evolved in pace with the available technology, proceeding through the stone age into the age of iron, then steel, and into the modern era of warfare characterized largely by the presence of gunpowder. Contemporary warfare however has evolved into something entirely different. Herein, it will be demonstrated that the tactics and technology employed during World War I are fundamentally different than warfare as it is currently practice. World War I Technology The origins of the technology that would be employed in WWI were rooted in the developments achieved by the wealthier Western nations of the era. This awoke the concern of Ivan Bloch, a Russian who wrote the 6-volume work titled, in English, Is War Now Impossible?, penned in 1898. It is argued by Bloch therein that to engage in war between great states was largely impossible, as to do so would be a suicidal decision. Accordingly, â€Å"The dimensions of modern armaments and the organization of society have rendered its prosecution an economic impossibility†. The technology that was in place during the decades immediately preceding the First World War was thought to hold the potential of suicidal wars between great powers, however as will be clarified below, this is markedly lower than what is currently held. WithinShow MoreRelatedTechnology During World War I1571 Words   |  7 Pageslearned in their training. A quick glance over the parapet showed the brutality of war, as this is the day-to-day life of a soldier in the trenches. During World War I new scientific know how allowed for the development and introduction of numerous types of weaponry for use in battle. Advancements of technology during World War I led to a higher number of casualties than what was otherwise possible. The technologies included guns, tanks, explosives, barbed wire, and poison gas. On the morning of JuneRead MoreThe Advanced Technology Of World War I1634 Words   |  7 Pages How did the advanced technology of World War I influence how war was fought? Stacy Shaw Word Count: â€Æ' Stacy Shaw Historical Investigation Paper 2/26/17 For my research paper I have chosen to research how the advanced technology of WWI influenced how war was fought. In this paper I will analyze how wars were fought before WWI and how during the war, new advancements changed the future of warfare. Themes about WWI the paper will include are weapons, vehicles, aircraft, ships, the frontlineRead MoreTechnology And Its Impact On The World War I1903 Words   |  8 PagesFor thousands of years from all corners of the world, mankind has dreamed of these larger than life frays fought between the most massive and powerful nations embodied the name given to them. Advancements and a flourishing in technology is due to the innovation of the airplane to be utilized on, or over the front lines of the the most devastating battles to ever scar the face of the earth. To many, the skies in the dawn of World War I was a new frontier, and any type of aviation on its own was relativelyRead MoreTechnology And Tactics That Changed World War I Essay2359 W ords   |  10 PagesTechnology and Tactics that Changed World War I World War I (WWI) was supposed to be the war to end all wars. It was also known as the Great War; the First War. World War I officially started on July 28, 1914, triggered by the assassination of Archduke Franz Ferdinand, heir to the throne of Austria-Hungary. The Archduke was assassinated by a Yugoslav Nationalist named Gavrilo Princip in Sarajevo on June 28, 1914. WWI saw the greatest advancement in technologies. Wars bring out the worse in humansRead MoreTechnology Changed The Dynamics Of War During World War I1587 Words   |  7 PagesAdvances in technology changed the dynamics of war during World War I. WWI was the first extensive war in which all nations felt the effects of war whether through a social, political, or economic impact. through One of the major impacts of trench warfare was that it made it difficult for the Allied and Central Powers to secure a victory. New technology such as the machine gun brought massive death and casualties. Armies in all nations started to need a larger population of soldiers to fight becauseRead MoreEmergence of New Technology during the World War I939 Words   |  4 Pages(National Center for Complementary and Alternative Medicine, 2011). Marijuana has a long standing history in its use as hallucinogen. However, there have revolutions and the use of this herb as a form of medicine has been widely accepted over the world and there are several countries where the use of this herb is legal and yet there are some countries where the use is confined to prescription medication only. There is need therefore to look at the medicinal use of marijuana and the benefits thatRead MoreWorld War I Showed New Technology And Exposed Men And Women1866 Words   |  8 Pages3/21/16 Chapter 25 REFLECTION PAPER 3 World War I showed new technology and exposed men and women to a new type of brutality. European countries were in a state of disarray and America found itself searching for the meaning of life and happiness. Radical changes will occur in the U.S. involving politics and social ideas. Some people were shedding their old traditional skins to accept the new modern world, while others are trying to hold onto the old ways of the world. The United States was facing variedRead MoreWwi : Technology And Weapons Of War1221 Words   |  5 Pagesbecame the popular image of World War 1 (â€Å"WWI: Technology and Weapons of War†). War leaders failing to adapt to new tactics and weaponry led to many needless deaths in this all-out battle. Technological advancements in chemistry, metallurgy and engineering made the war far more complex and deadly than the past conflicts (â€Å"WWI: Technology and Weapons of War†). The introduction of this complex weaponry from both sides involved in this gruesome combat made winning the war seem almost impossible. TheRead MoreThe Most Important Qualities That A Military Organization1116 Words   |  5 Pageswarfare in the World War I made it complicated to verify who the successful is or if there was really a winner. This is obvious that the remarkable circumstances encouraged the US and European powers to bring a tremendous change in their army units and obtain new equipment in order to achieve a comprehensive and sustainable victory in the context of wars. New technology and doctrine were the most important quality factors in the military organization that successful innovate after World War I. In sum,Read MoreA Brief Note On The World War I1327 Words   |  6 PagesSierra World War I With the start of the 19th century brought two major events to the Europeans. The French Revolution began in 1789 and held an impact on Europe for many decades until World War I began in 1914. WWI left a monumental spot on the European society, culture and diplomacy; this was a huge start to what defined Europe as a country compared to the rest of the world. Along with Europe there was also other countries who were taking affect during the time leading up to World War I. Whether

Human Body And The Immune System - 952 Words

The Fundamentals: When a person is sick, their first course of action is usually to take medication. While medication can aid in sickness, the human body is actually built to naturally defend itself using the immune system. The immune system is comprised of biological structures and processes that protect the body from pathogens which cause disease or sickness. As much as the immune system does to protect us, it is the chief hurdle of transplantation of living cells from one organism to another. The immune system recognizes anything foreign put into the body as a threat that must be removed. Consequently, transplanted tissue or organs meant to save a life are often attacked and rejected by the recipient’s body. The immune system is a hodgepodge of different structures and pathways that work together as a unit. It recognizes foreign objects that enter the body through antigens. Apart from identical twins, no two people contain the exact same antigens [Adams 2011]. Once foreign antigens are noticed by the immune system antigen receptors, T cells and B cells, it begins creating antibodies. Antibodies are also called immunoglobulins and are proteins produced by white blood cells, which locate the antigens on the surface of the foreign object and either neutralizes the threat directly or tags the antigen to be destroyed by other immune system agents. Allotransplanting is the process of transplanting living cells, tissues, or organs from one human being to another. This processShow MoreRelatedThe Immune System Of The Human Body1257 Words   |  6 Pages Immune System Monica Salazar BIO1021 Dr. Kimberly Snead McDaniel South University Online We are examining the role the immune system plays within the general day to day operation of the human body. Further examination of the impaired immune system s profound negative impact on the whole body system, will also be delineated. The human body has structures and processes inside the body that defend against infection and additional harmful foreign bodies. When working appropriatelyRead MoreThe Human Body s Immune System1969 Words   |  8 Pagesrecipient; the organ will not cause any rejection. The body can reject the transplanted organ; as a result the body’s immune system will not accept the organ which has been transplanted; therefore it can have an effect on the organ that has been transplanted which is possible. The immunosuppressant drug is needed if the organ does reject the human body; the immunosuppressant drugs acts as an anti-rejection drug which is needed to protect the body from the organ that has been transplanted to reduce theRead MoreThe Human Body S ystem Is Not Immune For Pathological Deficiencies1827 Words   |  8 PagesOur body system is not immune to pathological deficiencies. There exist numerous identified pathologies which compromise the regular functioning of a heart, but all heart-related pathologies are narrowed to a single condition known as Acute Coronary Syndrome (ACS). This is the term formally used in reference to the different identified clinical entities threatening the cardiovascular system. ACS is the result of the progressive or complete sudden blocking of the arteries or veins; this prevents anRead MoreAntibiotic Resistance And Its Effects On The Human Body s Immune System Essay1295 Words   |  6 PagesAntibiotics are derived from microbes that work by inhibiting the growth or by killing other bacteria (Tortora, Funke, and Case 549). Usually our body’s immune system is an ample defense by stopping microbes from replicating or killing them. However, sometimes the body can become overwhelmed and th at is when antibiotics are used to help out our immune systems. An important dilemma in medicine is the increasing occurrence of antibiotic resistance, which occurs when bacteria are exposed to the same antibioticsRead MoreThe Human Immune System Is A Complex Defence Mechanism That Protects The Body From Harmful Pathogens Essay1486 Words   |  6 PagesThe human immune system is a complex defence mechanism that protects the body from harmful pathogens. Our innate immunity provides humans with a thorough degree of protection, but epidemics are still common throughout the world. To give an example of scale, over 14 million people die annually from vaccine-preventable diseases. In New Zealand a majority of diseases have been eradicated, but some such as whooping cough and pneumococcal are still present. To reduce and stabilize the amount of casesRead MoreDifferent Systems in a Human Body Essay1018 Words   |  5 PagesHuman Body System Interaction . All the systems in the human body are vital to our survival and well-being. If you take away the functions of just one of these systems our whole body will cease to work properly. The main systems of the human body are the nervous, endocrine respiratory, circulatory, immune, digestive, excretory, skeletal, muscular, and the reproductive systems. They all work together in harmony and unison to keep us alive. The nervous and endocrine systems are what controlRead MoreThe Human Immune System Functions1165 Words   |  5 Pages The Human Immune System Functions By Karen Acevedo Biology II |BIO1021 S02 Professor Kimberly Snead-McDaniel The Immune System and its Functions The human body is a very complex unit, did you know that our body works as a unit so that we can live each day healthy and energized. Well we are going to be talking about the human body and its immune system, and the importance of it. What we need to do to keep it working properly. What can cause things to go wrong and how to tryRead MoreUnit 21 : Biomedical Science Techniques. Assignment 2 : The Immune System933 Words   |  4 PagesBiomedical Science Techniques Assignment 2: The Immune System Red and white blood cells are the two types of blood cells in the human body. Red blood cells transport oxygen around the body which is transferred through the bloodstream. It moves oxygen into the body and then removes it. They are absorbed through its haemoglobin. White blood cells are part of the immune system and help defend the body from antigens. Innate Immunity The innate immune system is effective to a certain degree. That said,Read MoreEffect of HIV Virus on the Immune System657 Words   |  3 PagesProgression: Effect of HIV Virus on the Immune System Name Institution of Affiliation: Diseases Progression: Effect of HIV Virus on the Immune System Human Immunodeficiency Virus, abbreviated as HIV, is a virus responsible for a body condition referred to as Acquired Immunodeficiency Virus (AIDS). AIDS describes a state of the body whereby defense mechanism of the body against all infectious agents malfunctions. There is a gradual but constant loss of the body cells responsible for fighting variousRead MoreGenerically Modified Organisms and Allergies706 Words   |  3 Pagesâ€Å"The immune system didn’t evolve for allergy. Why in a hundred billion years of evolution would we evolve a response for allergy?†(Joel Weinstock). Throughout the years, food allergies have been on a dramatic increase in the United States. Allergic reactions are caused by antibodies in the immune system which are also known as immunoglobulins. There are five types of immunoglobulins that are produced to fight antigens, such as, bacteria, toxins, viruses, animal dander, fungus, and cancer cells .

Essay About Symbolism In The Scarlet Letter Example For Students

Essay About Symbolism In The Scarlet Letter Adultery, betrayal, promiscuity, deception, and conspiracy, all of which would make an excellent coming attraction on the Hollywood scene and probably a rather erotic book. Add Puritan ideals and writing styles, making it long, drawn out, sleep inducing, tedious, dim-witted, and the end result is The Scarlet Letter. Despite all these unfavorable factors it is considered a classic and was a statement of the era (Letter 1). The Scarlet Letter is pervaded with profound symbolism and revolves around the idea that hidden guilt causes more suffering than open guilt. This theme along with its symbolism is demonstrated through the lives of the three main characters Hester Pyrnne, Arthur Dimmesdale, and Roger Chillingworth throughout the story. Their personalities are shown most clearly during the scaffold scenes. These scenes are the most substantial situations in the story because they illustrate the immediate, delayed, and prolonged effects that the sin of adultery has on the main characters (Analysis1). In the first scene, everyone in the town is gathered in the market place because Hester is being questioned about the identity of the father of her child Pearl (analysis 1). Hester experiences open guilt through being publicly punished for adultery. She is being forced to stand on it for three hours straight to be ridiculed and ostracized by the community. Dimmesdale however refuses to admit that he committed adultery and thereby eventually suffers hidden guilt. His instantaneous response to the sin is to lie. He stands before Hester and the rest of the town and proceeds to give a moving speech about how it would be in her and the fathers best interest for her to reveal the fathers name (letter 3). Though he never actually says that he is not the other parent, he implies it by talking of the father in third person. Such as, if thou feelest it to be for thy souls peace, and that thy earthly punishment will thereby be made more effectual to salvation, I charge thee to speak out the na me of thy fellow-sinner and fellow-suffer. Chillingworths first reaction is one of shock, but he quickly suppresses it. Since his first sight of his wife in two years is of her being punished for being unfaithful to him, he is naturally surprised. It does not last long though, because it is his nature to control his emotions. Chillingworth, subordinating his intellect to his desire for revenge, ultimately destroys himself (stack 34 1). Everything about him gradually changes into evil. Even his facial expressions become noticeably different. The main characters sharply contrast each other in the way they react to Hester and Dimmesdales sin. To begin, Hester becomes stronger, more enduring, and even more sympathetic. She becomes stronger because of all the weight she has to carry. She is a single mother who suffers all of the burdens of parenthood by herself. They live on the edge of town, and Pearl has no one to give her food, shelter and emotional support besides Hester. Pearl is especially difficult to raise because she is anything but normal. Hawthorne gives a pretty accurate description of Pearl when he writes: The child could not be made amenable to rules. In giving her existence, a great law had been broken; and the result was a being whose elements were perhaps beautiful and brilliant, but all in di sorder; or with an order peculiar to themselves, amidst which the point of variety and arrangement was difficult or impossible to be discovered (analysis 5). Pearl serves as a representation of Hesters relationship with Dimmesdale. Initially Pearl symbolizes the shame of Hesters public punishment for adultery. Then as Pearl grew older, she symbolizes the decimation of Hesters life and mental state by harassing her mother over the scarlet A which embroidered on her dress. Although Hester had so much trouble with Pearl, she still felt Pearl was her only treasure. Without Pearl, Hesters life would have been meaningless. Once a while Pearl would bring joy to Hesters life. In a way she symbolizes a rose to her mother, but at other times she could be wilting. It was at these wilting times that brought Hester the most grief. In another aspect, Pearl symbolizes Gods way of punishing Hester for adultery and was really the scarlet letter (analysis 5). If Pearl had never been born, Hester would have never been found guilty of adultery, and thus never would have had to war that burden upon her chest. Without that burden, she would have led a much bet ter life. Pearl, from being a rose, to representing the scarlet letter A, she was a kind of burden, yet love for Hestor. Not only was Pearl her mothers only treasure, she was her mothers only source of survival. Hester becomes a highly respected person in a Puritan society by overcoming one of the harshest punishments, the scarlet letter (puritan 1). This object on her bosom; however, does the exact opposite of that which it was meant for. Eventually, Hester inverts all the odds against here due to her courage, pride and effort. Hester went beyond the letter of the law and did everything asked for here in order to prove that she is able. (letter 4). Hester became quite a popular seamstress, admired all over the town of Boston for her work. After years of proving her worth with her uncommon sewing skills and providing community service, the colonists come to think of the scarlet letter as the cross on a nuns bosom. (analysis 5). The only piece of clothing forbidden to create was the wedding vail. Hester also becomes more sensitive to the feelings and needs of other people. She feels that her own sin gives her sympathetic knowledge of the hidden sin in other hearts. (analysis 5). So even though the people she tried to help often reviled the hand that was stretched forth to succor them. Although she does the job willingly and rarely ever looks back to the horrid past behind. The scarlet letter was constantly worn by Hester with pride and dignity (stack 34 2). Hester knew that what was done in the past was wrong and that the scarlet A was the right thing to do, therefore it is worn with a sense of pride. While Hester tries to make t he best out of her situation, Dimmesdale becomes weaker by letting guilt and grief eat away at his conscience, reducing him to a shriveling, pathetic creature. Business Ethics EssayIn closing, one of the most important reasons that The Scarlet Letter is so well known isthe way Hawthorne leaves the novel open to be interpreted several different ways by hisabundant use of symbolism (symbolism 7~8). This background, together with a believable plot, convincing characterization, and important literary devices enables Nathaniel Hawthorne in The Scarlet Letter to the develop the theme of the heart as a prison (analysis 13). Hawthorne describes the purpose of the novel when he says, Be true! Be true! Be true! Show freely to the world, if not your worse, yet some trait whereby the worst may be inferred! (Hawthorne272). The theme is beneficial because it can be put into terms in todays world. The Scarlet Letter is one of the few books that will be timeless, because it deals with alienation, sin, punishment, andguilt, emotions that will continue to be felt by every generation to come (analysis English Essays

The Granddaddy Of Total Quality Management(TQM) Essay Example For Students

The Granddaddy Of Total Quality Management(TQM): Essay Dr. W. Edwards Deming was known as the ?Granddaddy of total-quality-management. Total Quality Management (TQM) can provide organizations with the incentive for positive change, stirring the workforce and creating an environment that gives a company the competitive edge. To succeed, however, TQM has to be more than a catchword. If it is looked upon as a nuisance or an excuse for employees to take advantage of the employer, it wont work. TQM must become a way of corporate life. That has been the goal of Deming for over forty years. W. Edwards Deming organized a worldwide consulting practice for many years.. His clients included manufacturing companies, telephone companies, railways, carriers of motor freight, consumer researchers, census methodologists, hospitals, legal firms, government agencies, and research organizations in universities and in industry. The impact of Dr. Demings teachings on American manufacturing and service organizations has been profound. He started changes with his TQM ideas that are improving the human resources departments around the United States. President Reagan even awarded the National Medal of Technology to Dr. Deming in 1987. He received the Distinguished Career in Science award from the National Academy of Sciences in 1988. We will write a custom essay on The Granddaddy Of Total Quality Management(TQM): specifically for you for only $16.38 $13.9/page Order now Dr. Deming received many other awards, including the Shewhart Medal from the American Society for Quality Control in 1956 and the Samuel S. Wilks Award from the American Statistical Association in 1983. The American Statistical Association established the annual Deming Prize for improvement of quality and productivityin 1980. Dr. Deming was a member of the International Statistical Institute. He was elected in 1983 to the National Academy of Engineering, and in 1986 to the Science and Technology Hall of Fame in Dayton. He was also inducted into the Automotive Hall of Fame in 1991. Dr. Demings numerous awards were well deserved. His education has lasted throughout his life beginning with his doctorate in mathematical physics from Yale University in 1928, in addition, he has earned honor degrees from the University of Wyoming, Rivier College, the University of Maryland, Ohio State University, Clarkson College of Technology, Miami University, George Washington University, the University of Colorado, Fordham University, the University of Alabama, Oregon State University, the American University, the University of South Carolina, Yale University, Harvard University, Cleary College, and Shenandoah University. Yale University also awarded him the Wilbur Lucius Cross Medal. And Rivier College awarded to him the Madeleine of Jesus Award. A multiple of books, films, and videotapes outline his life, his theory, and the practice of his methods worldwide. Of his books, Out of Crisis and The New Economics have even been translated into many foreign languages. Dr. Deming is well known for his work in Japan, where from 1950 forward he taught top management and engineers methods for management of quality. This training helped change the economy of Japan. In recognition of his contributions, the Union of Japanese Science and Engineering (JUSE) instituted the annual Deming Prizes for achievements in quality and dependability of product, and as a result, the Emperor of Japan awarded the Second Order Medal of the Sacred Treasure to Dr. Deming in 1990. In Out of Crisis, Dr. Deming outlines his fourteen points for management. He understood that a manager of people needs to understand that all people are different. Not rank people but understand that the performance of anyone is governed largely by the area that he works in, and is the responsibility of management. Below we can see what Dr. Deming taught in his style of management. Demings 14 Points of Management:1. Create constancy of purpose toward improvement of product and service, with the aim to become competitive and to stay in business, and to provide jobs. .ub6d81f2efb487d179115619866dcab63 , .ub6d81f2efb487d179115619866dcab63 .postImageUrl , .ub6d81f2efb487d179115619866dcab63 .centered-text-area { min-height: 80px; position: relative; } .ub6d81f2efb487d179115619866dcab63 , .ub6d81f2efb487d179115619866dcab63:hover , .ub6d81f2efb487d179115619866dcab63:visited , .ub6d81f2efb487d179115619866dcab63:active { border:0!important; } .ub6d81f2efb487d179115619866dcab63 .clearfix:after { content: ""; display: table; clear: both; } .ub6d81f2efb487d179115619866dcab63 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub6d81f2efb487d179115619866dcab63:active , .ub6d81f2efb487d179115619866dcab63:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub6d81f2efb487d179115619866dcab63 .centered-text-area { width: 100%; position: relative ; } .ub6d81f2efb487d179115619866dcab63 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub6d81f2efb487d179115619866dcab63 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub6d81f2efb487d179115619866dcab63 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub6d81f2efb487d179115619866dcab63:hover .ctaButton { background-color: #34495E!important; } .ub6d81f2efb487d179115619866dcab63 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub6d81f2efb487d179115619866dcab63 .ub6d81f2efb487d179115619866dcab63-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub6d81f2efb487d179115619866dcab63:after { content: ""; display: block; clear: both; } READ: Mother Teresa (1659 words) Essay2. Adopt the new philosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change. 3. Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place. 4. End the practice of awarding business on the basis of price tag. Instead, minimize total cost. Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust. 5. Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs. 6. Institute training on the job. 7. Institute leadership. The aim of supervision should be to help people and machines and gadgets to do a better job. Supervision of management is in need of overhaul as well as supervision of production workers. 8. Drive out fear, so that everyone may work effectively for the company. 9. Break down barriers between departments. People in research, design, sales, and production must work as a team, to foresee problems of production and in use that may be encountered with the product or service. 10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force. 11. a. Eliminate work standards (quotas) on the factory floor. Substitute leadership. b. Eliminate management by objective. Eliminate management by numbers, numerical goals. Substitute leadership. 12. a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to quality. b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual merit rating and of management by objective. 13. Institute a vigorous program of education and self-improvement. 14. Put everybody in the company to work to accomplish the transformation. The transformation is everybodys job. If a company works hard to implement Dr. Demings ideas on management, they are likely to see an improvement in their all around environment. Training employees in order to fill a position skillfully and efficiently, benchmarking to identify areas that need improvement, and rethinking their approach to performance appraisal, are all indications of total-quality management that can result in a successful enterprise for all those involved. Works Cited:Deming, W. Edwards. Out of the Crisis. Cambridge: MIT/CAES. 1986Deming, W. Edwards. The New Economics, second edition. Cambridge:MIT/CAES. 1994Sherman, Arthur, George Bohlander, and Scott Snell. Managing HumanResources. Cincinnati: South-Western College. 1998

Immigration Reform Essays - Historical Fiction, Fiction, Free Essays

Immigration Reform Essays - Historical Fiction, Fiction, Free Essays Immigration Reform James Fenimore Cooper was born in Burlington, New Jersey on September 15, 1789. He was the eleventh of twelve children born to William and Elizabeth Cooper. When James was one year old the family moved to the frontier, and his father established the settlement of Cooperstown at the head of the Susquehanna River.Cooper attended a private preparatory school at Albany, New York, and was then admitted to Yale in 1803. He was expelled during his junior year because of a prank. His family allowed him to join the navy as a midshipman, but he soon found that more discipline was present in the Navy than at Yale. In 1810 Cooper took a furlough, and never returned to active duty. Cooper married Susan De Lancy in 1811, and for the next ten years he led the life of a country gentleman. However, after the death of all five of his elder brothers he became responsible for supporting their widows and paying their debts. Added to this was the fact that his father's estate had not been worth as much as originally thought. In 1820 Cooper published his first fiction, Precaution, on a challenge from his wife. This novel was a plodding imitation of Jane Austen, and was largely unsuccessful. In 1821 he published his second book, The Spy, to praise from reviewers. The Spy was modeled after Sir Walter Scott's Waverly novels, except it was set during the American Revolution. The Spy brought Cooper international fame and a certain amount of wealth.Cooper's third book, The Pioneers, was the first of five novels that made up the Leatherstocking Tales. These were immensely popular frontier novels featuring a frontiersman by the name of Natty Bumpo, or Hawkeye. The Pioneers is generally considered to be the first truly American novel. The five novels of the series were not written in their narrative order, and were produced over a period of eighteen years. Cooper and his wife had five children, and they lived in Europe from 1826 until 1833 for the education of their children. When Cooper returned to America in 1833 he found he was rather unpopular due to works he had written while living in Europe, namely Notions of the Americans and Letter to General Lafayette. He left New York City because of this unpopularity, and went to live in Cooperstown, New York, the settlement founded by his father. Cooper died at Cooperstown on September 14, 1851, one day before his sixty-second birthday. Cooper was, and continues to be, an immensely popular writer, and he is generally considered to be the first major American novelist. Bibliography usbc.org/ Coming to America : A History of Immigration and Ethnicity in American Life, Roger Daniels, 512 pages Reprint edition, October 1991 One Nation, After All : What Americans Really Think About God, Country, Family, Racism, Welfare, Immigration, Homosexuality, Work, The Right, The Left and Each Other, Alan Wolfe, 358 pages, March 1999, Penguin USA

On National Prejudices, by Oliver Goldsmith - Classic Essays

On National Prejudices, by Oliver Goldsmith - Classic Essays Irish poet, essayist, and dramatist Oliver Goldsmith is best known for the comic play She Stoops to Conquer, the long poem The Deserted Village, and the novel The Vicar of Wakefield. In his essay On National Prejudices (first published in the British Magazine, August 1760), Goldsmith argues that it is possible to love  ones own country without hating the natives of other countries. Compare Goldsmiths thoughts on patriotism with Max Eastmans extended definition in What Is Patriotism? and with Alexis de Tocquevilles discussion of patriotism in Democracy in America (1835). On National Prejudices by Oliver Goldsmith As I am one of that sauntering tribe of mortals, who spend the greatest part of their time in taverns, coffee houses, and other places of public resort, I have thereby an opportunity of observing an infinite variety of characters, which, to a person of a contemplative turn, is a much higher entertainment than a view of all the curiosities of art or nature. In one of these, my late rambles, I accidentally fell into the company of half a dozen gentlemen, who were engaged in a warm dispute about some political affair; the decision of which, as they were equally divided in their sentiments, they thought proper to refer to me, which naturally drew me in for a share of the conversation. Amongst a multiplicity of other topics, we took occasion to talk of the different characters of the several nations of Europe; when one of the gentlemen, cocking his hat, and assuming such an air of importance as if he had possessed all the merit of the English nation in his own person, declared that the Dutch were a parcel of avaricious wretches; the French a set of flattering sycophants; that the Germans were drunken sots, and beastly gluttons; and the Spaniards proud, haughty, and surly tyrants; but that in bravery, generosity, clemency, and in every other virtue, the English excelled all the world. This very learned and judicious remark was received with a general smile of approbation by all the companyall, I mean, but your humble servant; who, endeavoring to keep my gravity as well as I could, I reclined my head upon my arm, continued for some time  in a posture of affected thoughtfulness, as if I had been musing on something else, and did not seem to attend to the subject of conversation; hoping by these means to avoid the disagreeable necessity of explaining myself, and thereby depriving the gentlemen of his imaginary happiness. But my pseudo-patriot had no mind to let me escape so easily. Not satisfied that his opinion should pass without contradiction, he was determined to have it ratified by the suffrage of every one in the company; for which purpose addressing himself to me with an air of inexpressible confidence, he asked me if I was not in the same way of thinking. As I am never forward in giving my opinion, especially when I have reason to believe that it will not be agreeable; so, when I am obliged to give it, I always hold it for a maxim to speak my real sentiments. I therefore told him that, for my own part, I should not have ventured to talk in such a peremptory strain, unless I had made the tour of Europe, and examined the manners of these several nations with great care and accuracy: that, perhaps, a more impartial judge would not scruple to affirm that the Dutch were more frugal and industrious, the French more temperate and polite, the Germans more hardy and patient of labour and fatigue, and the Spaniards more staid and sedate, than the English; who, though undoubtedly brave and generous, were at the same time rash, headstrong, and impetuous; too apt to be elated with prosperity, and to despond in adversity. I could easily perceive that all of the company began to regard me with a jealous eye before I had finished my answer, which I had no sooner done, than the patriotic gentleman observed, with a contemptuous sneer, that he was greatly surprised how some people could have the conscience to live in a country which they did not love, and to enjoy the protection of a government, to which in their hearts they were inveterate enemies. Finding that by this modest declaration of my sentiments, I had forfeited the good opinion of my companions, and given them occasion to call my political principles in question, and well knowing that it was in vain to argue with men who were so very full of themselves, I threw down my reckoning and retired to my own lodgings, reflecting on the absurd and ridiculous nature of national prejudice and prepossession. Philosphers of Antiquity Among all the famous sayings of antiquity, there is none that does greater honour to the author, or affords greater pleasure to the reader (at least if he be a person of a generous and benevolent heart) than that of the philosopher, who, being asked what countryman he was, replied that he was a citizen of the world. How few there are to be found in modern times who can say the same, or whose conduct is consistent with such a profession! We are now become so much Englishmen, Frenchmen, Dutchmen, Spaniards, or Germans, that we are no longer citizens of the world; so much the natives of one particular spot, or members of one petty society, that we no longer consider ourselves as the general inhabitants of the globe, or members of that grand society which comprehends the whole human kind. Did these prejudices prevail only among the meanest and lowest of the people, perhaps they might be excused, as they have few, if any, opportunities of correcting them by reading, traveling, or conversing with foreigners; but the misfortune is, that they infect the minds, and influence the conduct even of our gentlemen; of those, I mean, who have every title to this appellation but an exemption from prejudice, which, however, in my opinion, ought to be regarded as the characteristical mark of a gentleman: for let a mans birth be ever so high, his station ever so exalted, or his fortune ever so large, yet if he is not free from national and other prejudices, I should make bold to tell him, that he had a low and vulgar mind, and had no just claim to the character of a gentleman. And in fact, you will always find that those are most apt to boast of national merit, who have little or no merit of their own to depend on, than which, to be sure, nothing is more natural: the slender vine twi sts around the sturdy oak for no other reason in the world but because it has not  strength  sufficient to support itself. Should it be alleged in  defense  of national prejudice, that it is the natural and necessary growth of love to our country, and that therefore the former cannot be destroyed without hurting the latter, I answer, that this is a gross  fallacy  and delusion. That it is the growth of love to our country, I will allow; but that it is the natural and necessary growth of it, I absolutely deny. Superstition and enthusiasm too are the growth of religion; but  who ever  took it in his head to affirm that they are the necessary growth of this noble principle? They are, if you will, the bastard sprouts of this heavenly plant; but not its natural and genuine branches, and may safely enough be lopped off, without doing any harm to the parent stock; nay, perhaps, till once they are lopped off, this goodly tree can never flourish in perfect health and vigour. Citizen of the World Is it not very possible that I may love my own country, without hating the natives of other countries? that I may exert the most heroic bravery, the most undaunted resolution, in defending its laws and liberty, without despising all the rest of the world as cowards and poltroons? Most certainly it is: and if it were notBut why need I suppose what is absolutely impossible?but if it were not, I must own, I should prefer the title of the ancient philosopher, namely, a citizen of the world, to that of an Englishman, a Frenchman, a European, or to any other appellation whatever. Continued from page oneDid these prejudices prevail only among the meanest and lowest of the people, perhaps they might be excused, as they have few, if any, opportunities of correcting them by reading, traveling, or conversing with foreigners; but the misfortune is, that they infect the minds, and influence the conduct even of our gentlemen; of those, I mean, who have every title to this appellation but an exemption from prejudice, which, however, in my opinion, ought to be regarded as the characteristical mark of a gentleman: for let a mans birth be ever so high, his station ever so exalted, or his fortune ever so large, yet if he is not free from national and other prejudices, I should make bold to tell him, that he had a low and vulgar mind, and had no just claim to the character of a gentleman. And in fact, you will always find that those are most apt to boast of national merit, who have little or no merit of their own to depend on, than which, to be sure, nothing is more natura l: the slender vine twists around the sturdy oak for no other reason in the world but because it has not strength sufficient to support itself. Should it be alleged in defense of national prejudice, that it is the natural and necessary growth of love to our country, and that therefore the former cannot be destroyed without hurting the latter, I answer, that this is a gross fallacy and delusion. That it is the growth of love to our country, I will allow; but that it is the natural and necessary growth of it, I absolutely deny. Superstition and enthusiasm too are the growth of religion; but who ever took it in his head to affirm that they are the necessary growth of this noble principle? They are, if you will, the bastard sprouts of this heavenly plant; but not its natural and genuine branches, and may safely enough be lopped off, without doing any harm to the parent stock; nay, perhaps, till once they are lopped off, this goodly tree can never flourish in perfect health and vigour. Is it not very possible that I may love my own country, without hating the natives of other countries? that I may exert the most heroic bravery, the most undaunted resolution, in defending its laws and liberty, without despising all the rest of the world as cowards and poltroons? Most certainly it is: and if it were notBut why need I suppose what is absolutely impossible?but if it were not, I must own, I should prefer the title of the ancient philosopher, namely, a citizen of the world, to that of an Englishman, a Frenchman, a European, or to any other appellation whatever.

Compare and contrast Essay Example | Topics and Well Written Essays - 500 words - 20

Compare and contrast - Essay Example ies Work, when discussing the language of film said that when he was a kid, â€Å"I thought that movies were made in an hour and a half and that they were shot in sequence.† I can relate to that statement prior to actually learning more about how to appreciate how films are made. I never realized that so many factors took place when creating the perfect scene. The plot, content, character, music, lighting and camera angles have to be just right in order to convey the message that the filmmakers want their audiences to see so that it is engaging. Now that I know a lot more about what goes in to making a film and that I realize that sometimes there are more methods of looking at a movie from a cinematographic perspective, it means something completely different. There are themes in movies that are underlying the whole plot and sometimes they can be difficult to identify. However, when looking at film, I realize I am able to do it with a more critical eye. It makes it harder to watch movies just for entertainment. I now find myself noticing simple jump cuts or if a portion of the plot is missing continuity. I had also never thought about the different places that I have watched films. If it were in the theater, on television, on a computer or a phone, some of the elements can get lost. Sure, a person is able to view a movie but not with the same impact. In a theater, it is easier to just get lost in the movie. The effects are so much more intense. I think of movies that I have seen on DVD or online and wish that they were something I had seen in the theater because it would have been a completely different experience. On a computer there are sometimes elements lost because of the aspect ratio on the screen. Parts of the film can get cut off. The same is true with watching it on a mobile phone. The movie picture is simply too small to be able to capture all of the elements so part of the message can get lost because it is harder to see little details

3810 Essay Example | Topics and Well Written Essays - 500 words

3810 - Essay Example Jill is protected by Title VII of the Civil Rights Act 1991. The Act provides for her rights as an employee and the liabilities of an employer in the event that the employer violates terms and conditions of employment. A religious issue and/or concern are involved in Jill’s case. The source of the conflict is the existence of a job requirement that was not known to Jill during the entire selection and hiring process. The hidden job requirement, immediate firing, and failure to honor Jill’s contract constitute an employment dispute that falls under the provisions of Title VII of the Civil Rights Act. In order to qualify for protection under Title VII of the Civil Rights Act, a number of elements of proof must be met (Capozzi 41). Jill Johansen must prove that the company is based within the U.S. The company operates branches in Chicago and Los Angeles. The fifteen employees with at least twenty weeks of the year employment element must also be proven (Capozzi 48). The company has been operational for ten years, and has up to one thousand employees. Interstate operations must be shown; the company is an advertising agency with openly known business in Chicago and Lo Angeles. A number of damages and remedies are available to Jill in relation to her case. The alternative damages and remedies available include punitive damages, compensatory damages, re-hiring under all applicable terms and conditions, EEOC deliberations, and contract honoring (Capozzi 63). Jill’s case involves a religious factor that comes up after she is hired. Both the EEOC and the provisions of Title VII of the Civil Rights Act provide a remedy for the case. Jill can actually push for any of the above-mentioned damages and/or remedies. In arbitration, Jill Johansen would receive a number of remedial courses. Firstly, Jill’s contract stands to be honored. The employer failed to clearly present all the terms and conditions of employment. At the time Jill was

Moral Agency Essay Example for Free

Moral Agency Essay Most philosophers suggest only rational beings, who can reason and form self-interested judgments, are capable of being moral agents. Some suggest those with limited rationality (for example, people who are mildly mentally disabled or infants[1]) also have some basic moral capabilities. [3] Determinists argue all of our actions are the product of antecedent causes, and some believe this is incompatible with free will and thus claim that we have no real control over our actions. Immanuel Kant argued that whether or not our real self, the noumenal self, can choose, we have no choice but to believe that we choose freely when we make a choice. This does not mean that we can control the effects of our actions. Some Indeterminists would argue we have no free will either. If, with respect to human behaviour, a so-called cause results in an indeterminate number of possible, so-called effects, that does not mean the person had the free-thinking independent will to choose that effect. More likely, it was the indeterminate consequence of his chance genetics, chance experiences and chance circumstances relevant at the time of the cause. In Kants philosophy, this calls for an act of faith, the faith free agent is based on something a priori, yet to be known, or immaterial. Otherwise, without free agents a priori fundamental source, socially essential concepts created from human mind, such as justice, would be undermined (responsibility implies freedom of choice) and, in short, civilization and human values would crumble. It is useful to compare the idea of moral agency with the legal doctrine of mens rea, which means guilty mind, and states that a person is legally responsible for what he does as long as he should know what he is doing, and his choices are deliberate. Some theorists discard any attempts to evaluate mental states and, instead, adopt the doctrine of strict liability, whereby one is liable under the law without regard to capacity, and that the only thing is to determine the degree of punishment, if any. Moral determinists would most likely adopt a similar point of view. Psychologist Albert Bandura has observed that moral agents engage in selective moral disengagement in regards to their own inhumane conduct. [4].

Shakespeares Measure for Measure Essays -- Shakespeare Measure Essay

Shakespeare's Measure for Measure Game-playing in Shakespeare's Measure for Measure Thieves for their robbery have authority When judges steal themselves Critics have often seen Vincentio, the Duke in Shakespeare's play Measure for Measure, as performing a function similar to that of Prospero in The Tempest. The reasons for such an assumption is clear in the very first scene of the play, as both characters set the plot into motion by exercising their power, withdraw to observe events from behind the scenes, then return to restore order at the end. The Duke, seeing that the city of Vienna has degenerated and is desperately in need of reform, decides to remove himself from the post for a period so that his successor Angelo can rectify the problems, even though those problems were created and nurtured by the over-indulgence of the Duke himself. The Duke is practical, he is aware that a sudden strict application of the law might destroy or tarnish the legendary reputation that he has built up for himself. His purpose is made clear when he says to Friar Thomas; Sith 'twas my fault to give the people scope, 'Twould be my tyranny to strike and gall them For what I bid them; for we bid this be done, When evil deeds have their permissive pass And not the punishment. Therefore, indeed, my father, I have on Angelo imposed the office, Who may, in th'ambush of my name, strike home, And yet my nature never in the fight To do in slander. [Act I Scene iii] Thus Lord Angelo, who subsequently misuses the power that has been bestowed on him, is initially set up to be a scapegoat; someone who has to drive the nail in, a task the Duke evades, fearing the loss of his subjects' good will. From this opening, the plot can, ... ...uthority to outwit Angelo by defeating him in his own game and pardoning him. Just as Angelo has the power to punish, the Duke has the power to pardon, and this seems to be the only moral that Measure for Measure conveys. The problem of the corrupt society remains unresolved. In this context it can still be called a 'problem' play, because the play does not satisfy the problems outlined in the exposition. But if it is seen as a game with the society only as a backdrop then it seems understandable that Shakespeare did not attempt to settle the troubles that beset the society. Bibliography Boas, F. S. Shakespeare and his predecessors. 1968 Eco, Umberto. The Role of the Reader: Explorations in the Semiotics of Texts. 1984 Lawrence, Professor W. W. Shakespeare's Problem Comedies. 1931 Shaw, George Bernard. preface to Plays Pleasant and Unpleasant. 1922

P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. 3% compared with that in 2010, and continued a downside trend by the first quarter of 2012 by 7. 5%. Compared with BIC, who increased 5. 8 % penetration in 2011 followed by a 10. 9% drop by 1st quarter of 2012, ENEGIZER first 1. 8% drop followed by a continuous 9. 8% drop, and other retailed brand which decreased by 9. % followed by another downturn of 9%, P&G in its B&R area did not do well in gaining potential customers during 2011. And looked more precisely in specific products of P&G, as the chart shows below, despite some badly performance products , there are still some products doing well in 2011, for example, the best performance products are PROGLIDE MANUAL and PROGLIDE POWER, which were newly trade-up in 2011 and caught the most new consumers during one year and still promise an increasing trend. G2 also did well in 2011, making an increase of 35 penetration points both in male system and male system blades.Moreover, despite the penetration decrease in male system and male system blades, MACH 3 made an increase of 5 and 33 in penetration points in male razors and disposables respectively. In contrast, FUSION series were all losing power to attract new customers, substantially, FUSION MANUAL dropped 32 penetration points in male system , 27 in male sys blades , and 14 in male razors, what’s worse than that, FUSION POWER lost nearly 40 points in male system, 34 in male sys blades and almost 69 in male razors. CONTOUR also faced a 15-point- decrease, and SENSOR 3 dropped 5 points each in male system and male system blades.Some of the products are losing attractiveness to new customers partly because the trade-up products are replacing their positions in the market, for instance, ever since BLUE 3 march ed into the market, it enjoyed a 8 points’ increase in penetration while BLUE 2 faced a responding decrease of as many as 17 penetration points in the market, therefore for these products staying still may make them sifted out, either upgrade the functions or accelerate the renewal may save those products from continuing losing customers. PENETRATION POINT IN 2011 VS YAG | MALE SYSTEM| MALE SYS BLADES| MALE RAZORS| DISPOSABLES| CONTOUR| -15| | | |G2| 35| 35| | | MACH3| -5| -5| 4| 33| SENSOR3| -16| -16| 1| -7| | | | | | FUSION| -8| -4| -9| | FUSION MANUAL| -32| -27| -14| | FUSION POWER| -40| -34| -69| | PROGLIDE MANUAL| 148| 131| 90| | PROGLIDE POWER| 93| 242| 34| | BLUE2| | | | -17| BLUE3| | | | 8| TOTAL| -7| -5| -9| -8| In 2011, P&G increased 1 point and 4 points respectively in number of purchase act and the average spending per purchase act in B&R& disposables compared with that in 2010, while ENERGIZER did not generate any changes in both measurements and BIC increased 12 points in average spending per purchase act and stayed still in purchase act volume.As we can see from the bar chart above, compared with the year before, P&G male system and male system blades both increased 2 points in number of purchase acts and 3 in average spending per purchase act(among which PROGLIDE did the best: 32 points and 34 points increase of purchase act number in male system and male sys blades, 27 point’ increase and 50 points’ increase of spending per purchase act in male system and male blades system respectively) while male disposables decreased 2 points in purchase act volume(among which G2 decrease the most: 12 points decrease) but increased 3 points spending /act(among which MACH 3 decreased 18 points while SENSOR 3 increased 12 points), and male razors did the worst performance as it dropped 2 points in purchase volume and 5 points in spending/ act, among which FUSION MANUAL did the worst(23 points decrease in spending per purchase act ).

Health Concerns of Processed Foods Essay

Processed foods have been created mainly for convenience and some of the ingredients in these products may not be safe or healthy for us. Processed foods are more convenient because if we don’t finish the product or don’t consume it we don’t have to worry about it spoiling anytime soon as the packaging and ingredients prevent bacteria from forming and keep the food edible but can these extra ingredients and packaging have a health risk. Altering the product can have a different effect in our bodies and how we process them. There is a debate whether processed foods are good or bad for us but it just comes down to the product. Therefore, it’s important for us to know the foods we are going to consume and if some of those ingredients pose a health concern. Diet soda is thought to be a better and healthier choice but the artificial sweetener can actually cause more harm, so it’s neither better nor healthier. Artificial sweeteners can trick 1 Brian Alvarez our bodies into thinking its consuming sugar, but once we do consume real sugars our bodies aren’t sure whether to process the sugar so this can cause a health effect such as metabolic confusion and over consumption. Research has been done by the University of Virginia in Richmond showing that artificial sweeteners could confuse the body’s intake in calories which would lead to over eating. Artificial sweeteners are mainly used by people who are on diets and diabetics also it doesn’t contribute to tooth decay and cavities. These artificial sweeteners can be great for diabetics since they need to control their sugar intake this allows them to have more control on foods they consume.(nearly 26 million people in American have diabetes) Another processed food which is debated is Margarine such as the product â€Å"I can’t believe it’s not butter†. The soft margarine that comes in containers is  made from vegetable oils and has less saturated fa t than standard butter and stick margarine. People who mainly use stick margarine on their foods have a higher risk of getting heart disease because it contains Tran’s fats so this causes a decrease in good cholesterol in the body. Soft margarine can be a better alternative but it depends on 2 Brian Alvarez which margarine we buy and consume. Stick Margarine is actually worse for a person’s cholesterol than soft margarine and butter but between the two soft margarine is better as long as the labeling says no Tran’s fats. Food manufacturers mainly use trans fat in their products but now that we see the health risks from consuming trans fats companies started cutting back on using them because of the potential health risks. Trans fat has been linked with health risks such as high cholesterol and puts us more at risk for heart disease. Trans Fat is a man made substance that is a mixture of hydrogen gas and vegetable oil, this makes the oil have a longer shelf life, makes the food taste better, is cheaper and enhances flavor. These are the main reasons manufacturers use trans fat in their products. When a product says no trans fat there is still a possibility it may contain trans fats because products are legally allowed to put no trans fats in their product if their serving portions contain less than 0.5 grams of trans fats. It’s recommended not to consume more than 2 grams of Tran fats per day and in products that say no trans fats we should check the ingredients in the label to see if it contains hydrogenated oils to make sure it has no trans fats. Processed foods tend to contain high fructose corn syrup because of its sweet taste, low cost to make and is great at mixing with other ingredients. High fructose corn syrup is still being looked into if it has any health concerns or affects our metabolism. Although high fructose corn syrup chemical composition is similar to regular sugar it can’t be broken down as easily than regular sugars. Companies began using High fructose corn syrup since 1977 when the price of sugar increased and government regulations kept the price of corn low so High Fructose corn syrup is seen as a more economical substitute. The U.S and Canada have the highest price of sugar, it’s twice  the as much as the global price. Marketing campaigns by corn industries have tried giving high fructose corn syrup a good name by saying its all natural since it’s made from corn because of all the negative feedback from the press. Although these Corn companies are calling it â€Å"Natural† i t really doesn’t mean much as Natural isn’t really regulated by the FDA. When we look at labels in processed foods we tend not to look at the sodium content which can be a bad thing if we consume too much of it in order to maintain a healthy diet. Sodium is a main ingredient in processed foods because it   enhances the sugars flavor, increases the shelf life of foods, and prevents bacteria from forming. The average person consumes 50 percent more sodium than what is recommended daily. In our diets 75 percent of sodium we consume daily comes from processed foods and most of the excess salts we consume are coming from processed foods. We tend to think that because a food has a product that is healthy or natural it’s going to be good for us but once it becomes processed it adds all sorts of other ingredients or takes away the nutritional value. Processed food companies try to make their products appear healthy but add other ingredients which were better off eating the regular version. Yogurt is an example which companies label them as fat-free or low fat and they are but substitute the fats for sugars to make them better tasting but just causes more weight gain as a result. Milk is a good type of processed food which makes it safer for us to consume. When milk is processed it goes through a stage where it is pasteurized and homogenized. The Pasteurization kills the bacteria in the milk and homogenization prevents the fats from separating. Brian Alvarez The Packaging in which processed foods are held in can have a health risk for us due to the BPA found in them. Traces of BPA can be found in canned foods and in products packaged in plastic. BPA can lead to heart disease, cancer and development issues, but has a bigger impact on younger children. Traces of BPA is found in 90 percent of Americans and we are getting them from the packaging in these foods. Works cited â€Å"Artificial Sweeteners and Other Sugar Substitutes.† By Mayo Clinic Staff Mayo Clinic. 09 Oct.2012. Web. Betsch, Mara. â€Å"25 Surprisingly Salty Processed Foods.† Health Smart. New York. HealthMagazine. Print. Boeschenstein, Nell. â€Å"How The Food Industry Manipulates Taste Buds with ‘Salt Sugar Fat’.† NPR. National Public Radio, 26 Feb. 2013. Web. 16 Jan. 2014. Heyes, Ashley. â€Å"Put Down That Doughnut: FDA Takes on Trans Fats† CNN. Health. 13 Nov.2013. Web. 21 Jan.2014. Jegtvig, Shereen. â€Å"What are Processed Foods.† About Nutrition. Health Nutrition, 18 Mar. 2007. Web. 16 Jan. 2014. Lovell, Joel. â€Å"The Extraordinary Science of Addictive Junk Food.† New York Times, 20 Feb.2013. Print. 7 Mercola, Joseph. â€Å"America’s Deadliest Sweetener Betrays Millions, Then Hoodwinks You With Name Change.† HuffPost. Healthy Living. 06 July.2010. Web. 20 Jan.2014. Warner, Melanie. Interview with Hari Sreenivasan. PBS NewsHour. Public Television. 14 March 2013. Television. WhiteLocks, Sadie. â€Å"Does Fat-Free Yogurt Cause Greater Weight Gain Than the Full Fat Kind?† Mail Online. UK. 03 Sep.2013. Web. 21 Jan.2014 Waseem, Fatimah.†Studys Link Food Packaging Chemical and Obesity.† USAToday. 12 Jun.2013. Web. 8

The Worlds Funniest Dinosaur Jokes

The Worlds Funniest Dinosaur Jokes Dinosaurs have been the subjects of many serious movies, from King Kong in 1933 and its remakes, through animations such as The Land Before Time series, and on to later special-effects-laden extravaganzas including the Jurassic Park/World features. They are the focus of serious-minded research conducted in natural history museums and universities throughout the world. But dinosaurs have long been the focus of humor, including a bevy of jokes at the expense of these long-gone beasts, which roamed the earth millions of years ago. Here, then, is a crop of  the funniest jokes involving the  terrible lizards, better known as dinosaurs: Why do museums have old dinosaur bones?Because they cant afford new ones! What does a triceratops sit on?Its tricera-bottom! Why did the  tyrannosaur  cross the road?Because chickens hadnt evolved yet.Because it was chasing a chicken.Because it was being chased by a chicken. What’s the best way to talk to a  velociraptor?Long distance! How do you ask a tyrannosaur out to lunch?Tea, Rex? What was 30 feet long, had a two-foot-long beak, and left crumbs all over the mattress?Pretzelcoatlus! Dad:  Why are you crying?Son:  Because I wanted to get a dinosaur for my baby sister.Dad:  Thats no reason to cry.Son:  Yes, it is. No one would trade me! How do you know theres a seismosaurus under your bed?Because your nose is two inches from the ceiling! What’s better than a talking vulcanodon?A spelling bee! Whats worse than a giraffe with a sore throat?A tyrannosaur  with a giraffe in its throat! What do you call a gigantoraptor that wont stop talking?A dino-bore! Why cant you hear a pterosaur using the bathroom?Because the p is silent! How can you tell theres an allosaurus in your bed?By the bright red A on its pajamas. Person 1:  I keep seeing  pteranodons  with orange polka dots.Person 2: Have you seen an eye doctor yet?Person 1:  No, just pteranodons with orange polka dots! How can you tell theres a stegosaurus in your refrigerator?The door wont close! What family does shantungosaurus belong to?I dont know. I dont think any family in our neighborhood owns one! What has a prominent head crest, a duck-like bill, and 16 wheels?A Maiasaura on roller skates! Why did carnivorous dinosaurs eat raw meat?Because they didnt know how to barbecue! What has sharp fangs and sticks to the roof of your mouth?A peanut butter and jeholopterus sandwich. Child 1:  Hey, who stepped on your foot?Child 2:  Well, did you see that  gorgosaurus  over there?Child 1:  Yes.Child 2:  Well, I didnt! What do you call a terrible, horrible, unpleasant dinosaur?A thesaurus. What is a dinosaurs least favorite reindeer?Comet! Why dont dinosaurs ever forget?Because they never knew anything in the first place! What happened when the brachiosaurus took the train home?He had to bring it back! Whats purple and green and wont stop singing?Barney taking a shower! What do you say to a 10-ton Albertosaurus wearing earphones?Whatever you want. He cant hear you! Child 1:  I lost my pet  iguanodon!Child 2:  Why dont you put an ad in the paper?Child 1:  What good would that do? He cant read! What did dinosaurs use to make their hot dogs?Jurassic pork! Can you name 10 dinosaurs in 10 seconds?Yes, one gorgosaurus and nine velociraptors! What dinosaur could jump higher than a house?All of them. Houses cant jump! What should you do if you find a blue dilophosaurus?Try to cheer him up!

How To Become a Straight-A Student Without Struggling Too Much

How To Become a Straight-A Student Without Struggling Too Much How to become a straight-A student? How to effectively manage time and succeed in studying without being chained to a library? A lot of students ask these questions. However, not many of them actually manage to not only find answers but also transfer knowledge from theory to practice. High grades open many doors and provide great opportunities. Getting straight As is all about hard work, discipline, and perseverance. But there are some lifehacks that will help you to improve your studying process on your way to higher grades. Check out the best tips on how to score high while studying and maintain your social life we gathered for you. Manage Your Time The most effective way to start getting higher scores is organizing your studying process. Scheduling your time may seem tough at first, but it will definitely pay off. The first thing you need to understand is that quality matters more than quantity. Thats why being focused while studying is the key to save time and get better results. Set up a rule to turn off your TV, phone and exclude any other distracting factors when studying. Seems too boring? Maybe. But you will notice, that time you spend on one assignment will be drastically reduced because of this simple but effective practice. The Pareto Principle Youve probably heard about â€Å"80/20† rule or the Pareto principle. It states that 80% of effects come from 20% of causes. How can you use this rule in your time management? Basically, keep focused and devoted while studying instead of distracting on entertainments. Studying without distractions for one hour equals 3 hours of studying with side activities. It will increase your productivity during studying time and help you reach better results while spending less time. Get Organized with Online Tools There are a bunch of online tools and applications for organizing your studying process in high school or college. For example, there are many apps which allow you to use online schedules and notes, folders, journals, and stickers. It seems like an unnecessary waste of money, but they actually help. Design your own sorting system that will be suitable and convenient to use. Keep all your lecture notes in one folder and all of your assignments in another folder. Keep track of the due dates and mark them in your calendar – digital or daily planner. This way, you will be able to see the amount of work and deadlines which will help you to manage your time. Check your planner every day and make notes if needed. Setting goals or mini tasks for a day and check daily accomplishments in the evening is also a powerful tactic. Tips from a real straight-A student: Dont forget to set reminders at your desktop for the most urgent tasks. This way, you can focus on the assignments with upcoming deadlines and effectively manage your time. Form a Group to Study Together One of the most typical study techniques is studying in a group. Facing difficulties while doing your homework is not a rare thing. Thats why its great to have someone who can explain you something you havent caught in class. Solving occurred troubles is much easier when you have someone to hold your back. Studying in a group is very helpful for unorganized students. It helps to: overcome laziness boost motivation get good grades get in the right mood for a study session Gather your classmates for doing homework together. You can meet at someones home or a cafà ©, online chat or video call. The best ideas usually reveal in discussions. Take into consideration: Studying in groups is not for anyone. You should try this method to make your own opinion about it. Some students feel their productivity decreases in a group, and its easier for them to focus when theyre alone. Find out if you are one of them. Dont Let Studying Stress You Out Many students face this common trouble – stress. It causes health problems and makes studying even harder. If you want to succeed and become the top of the class, its essential not to let stress manage your life. Coping with anxiety is not the easiest thing to do, especially during the end of semester and finals. Thats why we prepared some tips for reducing stress while studying or taking exams. Alternate Studying and Rest Common and still ignored advice is having an 8-hour sleep. Its crucial for your body and brain to have rest after a productive day and intense mental work. Many students prefer to party and sleep from 4 to 5 hours, which leads to poor productivity, reduced focus, and sleepiness. Moreover, it also leads to weakening of the immune system, and one feels sick all the time. This isnt the best way to become a top student, right? Have a good rest and let your brain rest too. The relaxation techniques you should try are: yoga and meditation massage listening to calming music aromatherapy As long as you keep your body healthy and your brain clear and sharp– you can succeed and focus on your studying. Stop Procrastinating Do you tend to postpone writing an essay or exam preparation? This makes things even it worse. Being in a rush because of upcoming deadlines causes much more stress and anxiety. Thats why keeping your assignments piling up is not the best decision. Solution: Try to complete one small task every day and break large assignments into small pieces and complete them one-by-one. You will see how profitable it is to understand that you have a lot of time ahead till your due date and half-done work already. Plan beforehand and track all of your incomplete tasks to make sure you dont miss any critical date or assignment. After you adopt these study habits, you will see that stress goes away. 3 Ps You might have heard about Cal Newport and his blog with brilliant tips for better studying. He successfully wrote book series about his career and student life, which you can deservedly add to your motivational books list. One of his brilliant tips is the 3 P approach which you should use when feeling like your brain took a vacation during quizzes and exams. It helps to keep away from anxiety and includes three steps: Planning Proceeding Proofreading Planning The first thing you do when you receive your tasks is flipping through them. Make a quick plan of answering order, starting with easier questions. Plan your time and make quick notes of the key points of your answers. Proceeding The next step is proceeding answering questions starting with the easiest ones. This way, you will reduce the pressure and manage your time wisely, leaving enough time to think on other subjects. It also helps to clear your head and find the right answer. Proofreading The last step is proofreading, and it takes about ten minutes. Correct any mistakes and attentively reread your answers. Wrapping Up Sleep well, manage your time and keep your head up. Dont forget that high grades are not the main thing in your life. Keeping a balance in your life is essential. Consider that knowledge you get is much more important than your grades. Dont sacrifice your social communication and health in order to get straight As.

Discussion about the Product Essay Example | Topics and Well Written Essays - 750 words

Discussion about the Product - Essay Example In 1991, Pixar contracted with Disney to product three computer-animated feature films which started with Toy Story.2 The partnership evolved until the current amalgamation. Pixar’s claim to fame is its revolutionary method of producing animated feature films and is the basis of its success. The animated feature film produced by Pixar departs from the traditional method of painting and drawing its shots. Instead, by virtue of its RenderMan and other software products, Pixar choreographs its movements and facial expressions via its computer software.3 Pixar’s greatest contribution to the film industry is its â€Å"three-dimensional-looking animation.†4Pixar, since its inception has â€Å"accounted for† approximately one quarter â€Å"of the animation box office.†5 Pixar competes primarily in the Motion Picture Production and Distribution industry although it does compete in Media and Video productions as well as Computer Software which includes Multimedia, Graphics and Publishing Software.6 Pixar’s main competitors are Vanguard Films another Computer Graphics’ production company as well as DreamWorks and the major motion picture producers such as Universal Studio, Sony, Warner Brothers and MGM. Certainly independent film producers offer some level of competition as well. However, Pixar’s quality films and its track record, having won eight academy awards has proved Pixar with a brand name that safeguards its position in the feature film industry.7 As Wharton Marketing Professor Jehoshua Eliashberg observes: Moreover, Pixar as a brand is firmly established in the film market. Its amalgamation with Disney and even stronger brand name not only fortifies Pixar’s place in the feature film market but serves to strengthen it. In today’s film industry, the average consumer already has an expectation that any film

Managing New Media Projects Essay Example | Topics and Well Written Essays - 2500 words

Managing New Media Projects - Essay Example It has been contended that the surfacing of novel, digital technologies hinted a fundamental shift of who is in control of information, experience and resources (Croteau and Hoynes 2003, p. 322). Likewise, it was inferred that new media will: 1) change the implication of geographic distance; 2) facilitate massive swelling in the volume of communication; 3) offer prospects of increased speed in communication; 4) present greater chances of interactive communication; and 5) permit structures of communication that were formerly separate to be integrated and get linked (Croteau and Hoynes 2003, p. 303). Accordingly, there are discussions between many academics indicating that the new media, predominantly the internet, offer the prospects for a democratic postmodern public sphere, where citizens can contribute and involve themselves in educated, non-hierarchical deliberations relevant to their social structures. On the other hand, those opposing the constructive assessments of the probable social effects of new media have put forward the notion that the switch to new media has seen a handful of influential and potent global telecommunications organisations that have achieved a level of large-scale influence which was previously inconceivable. Contemporary inputs to the field have underscored the constructive and off-putting prospects and tangible propositions of new media technologies, signifying that a few of the earlier works on new media studies were guilty of technological "determinism," wherein the upshots of media were determined by the technology itself, rather than mapping out the intricate social networks that manage the progress, financial support, execution and future advance of any technology (Lister et al 2003; Flew 2002, p. 13; Durham and Kellner 2001; Marmura 2008, p. 247). -- P R O D U C T I O N P L A N - (GreensForYou) Project Analysis An English website for a new chain of organic food stores based in London, GreensForYou targets male and female customers aged 25-45. It seeks to disseminate information to the public basic details regarding the stores' location, wide-ranging use of images showing the origin of the food being sold, the ethical strategies used in food production, its home delivery services and most especially the project's campaigns supporting fair trade. Likewise, it has an e-commerce component, a flash mini-game about organic food, an interactive quiz about the benefits of fair trade and an educational segment featuring interactive activities and educational content for teenagers aimed to instruct them on the essentials of organic food. One critical issue in this undertaking is with regards to copyright clearance and intellectual property. Unless all of the content used in the GreensForYou project is originally created by the production team, the group really needs the suitable copyright clearances and even if site owner is dealing with content created by others or by its very own project team, the new intellectual property the site has created likewise needs to be protected; more so in the case of audio or music, the rights of the performer, record producer and copyright holder, have to be cleared (CHIN 2002, p. 42). With this issue are some limitations that need to be appraised. The growing accessibility and dropping cost of bandwidth implies that more and more

KIEU ESSAY-THEME 2 Essay Example | Topics and Well Written Essays - 1000 words

KIEU -THEME 2 - Essay Example He contradicts his position of morality as at one point he is immoral and some other point he is moral. The character Thuc Ky Tam portrays the theme of immorality in ‘the tales of Kieu’. It is evident throughout the old story narrated in the poem. Thuc Ky Tam is at first introduced in the story to be the top manager of a brothel. As known to the public at large, brothels are place where immorality is practiced at its highest levels. For such a person to be in charge of a brothel, more at the time this poem was publicized, he had to be immoral. In spite of Thuc Ky Tam’s actions later in the story, he carries on the shameful deeds of individuals who maintained visiting the brothel. Thuc is one person who was well bred and educated and was supposed to defend women rather than indulging in immoral acts with them. This defilement act portrays the character of Thuc to be obviously immoral man. The family of Thuc can be described to be well bred and well to do as they ha d a trading shop. Thuc at his early ages was a man of passion as sings of Kieu’s beauty from the moment he saw her. He made it his initiative to persuade and make her fall in love with him for which he accomplished (Nguyen, pp.69). He first saw Kieu in the brothel at her place of work and where Thuc was a manager. They went on to see each other on many instances and their relationship looked to be more intimate than being casual. Visible closeness existed between the two that portrayed to true lovers. Thuc expressed his emotions to Kieu who answered back by professing her love to him. Nevertheless, Kieu’s current and past job was a stumbling block as she knew it could not be ignored. Thuc was a married man and this was a challenge to their relationship with Kieu as they could not get into a union of marriage. It also barred them from carrying out their relationship outside the brothel. Kiev talked about the wife of Thuc, "But if the lady lords over you, I shall be toss ed to her, your lioness" This did not shake Thuc as their situations that grew worse rather made them stronger in love. The character of Thuc makes a turn at this juncture when what he feels for Kieu makes him liberate move away form the brothel. Thuc does this by paying Dame Tu, madam at the brothel which showed that he held to his words by honoring his promise. Kiev and Thuc continued in their relationship as married partners with Thuc looking after his wife and life became enjoyable. This is contrary to one’s expectation of an affair between a man who was frequent in brothels and a prostitute. One’s expectation may be that the two would at one time renounce the life they live and turn into a new leaf. Nevertheless, their relationship looked so comfortable and normal that there could be an end. The character of Thuc transforms to man of good deeds and one may attempt to deliver him from his past sins of prostitution and frequenting brothels. His father who has been a way is responsible for stereotyping the play in this love story of Thuc and Kieu. He warns them that Thuc should take Kieu back to where she worked as a prostitute or judgment awaits them for making a mistake of living together while Thuc was still in another union. The two opted for the worse by waiting for the judgment as they continued to live together. What trouble his father was that Thuc had chosen a prostitute for a wife and this tarnished the family name. Thuc and Kieu face judgment and at the start, the case was against Kieu who had

Marketing Essays Mars Bar Marketing

Marketing Essays Mars Bar Marketing Mars Bar Marketing The Marketing Strategy for the Mars Bar in the United Kingdom In this report a strategic analysis will be made of a Mar’s Bar (as opposed to the Brand) I think you have this wrong – a Mars Bar is a mix of milk, chocolate, glucose, etc! – you mean, I think, a review of Mars Bar as a product, rather than a review of the Mars Company as a whole. Mars is both an item of confectionary and a leading global brand recognisable almost anywhere in the world. NO, Mars is a global confectionary brand and the Mars Bar is one of its flagship products! There will be a detailed examination of the integration between strategic aims and marketing actions. Mars strategy and relationship between its target market segments will be examined, along with its products and services offered to the different customer groups and promotional activities. The links between the external environment, (PEST, Porter), business strategy and marketing will be evaluated. A Mars’ bar is in essence chocolate-malt nougat topped with a layer of caramel and covered with milk chocolate. In the United States, it is known as the Milky Way bar. (There was a Mars bar in the United States, but it was discontinued in 2000. It was then re-launched under the new name the Snickers Almond bar.) Mars Incorporated is a family owned company that produces some of the world’s leading confectionery; food and pet care products and has a growing beverage and health nutrition businesses. Headquartered in McLean, Virginia, Mars Incorporated operates in more than 65 countries and employs more than 40,000 associates worldwide. The company’s global sales are approximately $21 billion annually. Founded in 1911, the company manufactures and markets a variety of products under many of the world’s most recognizable trademarks, including MILKYWAY ®, MM’s ®, SNICKERS ®, MARS ®, UNCLE BEN’S ® Rice, and PEDIGREE ® and WHISKAS ® pet care products. Frank Mars was born in Minnesota, USA in 1882. Due to mild polio his walking was impaired. His mother taught him to hand dip chocolate as a means to keep him entertained. Frank married in 1902 and in 1904, Forrest Mars Sr. was born, in Minnesota. Frank Mars and his second wife started making and selling butter cream candies from their third home in Washington, in 1911. This led them to renting their first candy factory, the Mars Candy factory Inc, which employed 125 staff. In 1920, Frank moved to a larger site in Minnesota, which he called nougat house. The Mar-o-bar was introduced to the candy range in 1922. With a larger site for distribution of this candy the Mar-o-bar company was launched. After three years of researching, the Milky Way candy bar was introduced and was an instant success. Sales increased and more staff were hired. In 1929 Mars incorporated, now with 200 staff, relocates from Minneapolis to Chicago. The central location of Chicago offers a better railroad access to the rest of the country. The Snickers bar is launched in 1930. Forrest Mars Snr arrives in the UK, in Slough to start his own business in 1932. The Mars confectionary business diversifies with the acquisition of the dog food business in the UK.W hen? Porter’s 5 Five Forces Analysis of Mars Bar Power of Suppliers The power of suppliers is low. As supplies are mainly commodities – cocoa, sugar, malt etc. there is low differentiation in the supplies. Therefore Mars can afford to be sensitive to the cost of supplies, and can easily switch to a more favourable supplier. The Labour force is largely non-specialised, and thus the power of the unions can be assumed to be low. This puts the employer at an advantage when it comes to negotiating the cost of labour. Forward integration by Mars’ suppliers is unlikely due to the current oligopoly in operation, where brand strength and market share of the main players would make it difficult for new entrants to achieve the high volume of sales required to return a profit. As a large multi-national corporation, Mars may be significantly bigger than some of its suppliers. This will give Mars an advantage in negotiations. Power of Buyers The power of buyers is low, but can be said to be higher than the power of suppliers. Because the price sensitivity of buyers is low – Mars bars are a relatively cheap product there is some potential for Mars to raise its prices without this having a significant impact on sales. The significant brand strength of the product makes it important to the buyer, in terms of wholesalers and retailers. Ultimately retailers need to sell Mars bars, therefore reducing their power to negotiate with Mars on price. Also there is a low threat of backward integration by buyers due to Mars’ brand strength. There has been some backward integration from supermarkets own-brand products, but this has not resulted in supermarkets being able to stop supplying the Mars bar. The low costs for buyers to switch between rival products bring some power back in their favour. Also the size of the Mars Company and the size of its suppliers (wholesalers and supermarkets) is similar – there is no clear imbalance of power between parties. Threat of new entrants The threat of new entrants is low. There are high entry costs to this market it costs a lot of money to produce and market a new competitor from scratch. The threat is more likely from existing food companies e.g. Kellogg’s cereal bars. Economies of scale are a barrier – a small profit margin (for example, just 0.5p gross profit per bar of Kit Kat [which is actually a Nestle product! – why pick this as an example?]) means that larger volumes need to be produced and sold to make a profit. This denies the opportunity for new entrants to develop their market share gradually over time. The extent of product differentiation in the market means that there is high brand recognition for the main products, which a new entrant would have to overcome. This can be considered extreme for Mars, where the brand has been used to launch additional products such as Mars ice cream, cakes and milkshakes. There may also be barriers for new entrants to channels of distribution. Retailers may be unwilling go to commit valuable shelf space to un-proven products. In addition, the existing companies may bulk-buy shelf space, thus reducing the availability to new entrants. In favour of new entrants, there are few legal barriers to entry, though the requirements relating to food hygiene are strictly enforced. The risk to a company’s reputation for failing to follow these requirements are significant e.g. the salmonella outbreak in a Cadbury’s factory in 2006(?) Also, the low profit margins per bar reduces the ability and of Mars to engage in a price war to deter new entrants. The low price sensitivity of buyers would reduce the effectiveness of such a move in any case. Threat of Substitutes The threat of substitutes is medium – relevant but not strongly significant. With the exception of multi-packs from supermarkets, the Mars bar is primarily a low cost ‘indulgence’ purchase. Therefore its possible substitutes are any items that compete for the same money i.e. the change in people’s pockets, and meet an indulgent need. These could be chewing gum, crisps, soft drinks, boiled sweets, even newspapers. The presence of substitutes will limit Mars’s ability to raise prices and generate profits. However, the relative value of all such items is low, and so it is not often likely that a potential purchaser will be put off buying a Mars Bar, because they cannot afford to buy it and, say, a newspaper. Competitive Rivalry The level of competitive rivalry in the market is medium significant but not intensive. Competition on price will be weakened by the oligopoly pattern evident in the market. This can be evidenced by parallel pricing decisions – the main competitor bars have retail prices very close to each other. The market is highly differentiated in terms of the specific products available. There are lots of different types of bars, but only Mars make a Mars bar, only Nestle make a Kit Kat etc. This has the effect of depressing competition on price, because there are no identical rivals to the product. It can be seen that competition is more intense in non-price dimensions, and specifically in the high spend on advertising. Mars uses a wide range of media to advertise and promote the Mars bar. The increasing level of product differentiation within the brand is also a reflection of competition – new flavours of familiar products are at attempt to take market share form the main rivals. The economies of scale that operate in the market means that Mars must strive to maintain and improve market share, which will impel it to compete intensely with its rivals. Mars bars must sell in considerable volumes to make a profit. PESTLE Analysis of the Mars Bar Political Nestle and Master Foods with its main brand the Mars bar (Nestle again – why are they here?) is receiving criticism for sourcing it chocolate from the West African countries like the Ivory Coast where the cocoa trade is being used to fund conflict to the tune of  £60 million a year. The Ivory Coast provides some 40% of the world’s cocoa, since 2002 it has been torn apart by civil war. The allegations are that the profit from cocoa has been directly siphoned into government funds and used to finance their conflict with the rebels. In addition the rebels extorted money directly from the industry trying to transport the cocoa through its region. Gentle pressure is being applied on Mars to identify how much of its product contains cocoa from the Ivory Coast and strive to become free from â€Å"Conflict Cocoa†. (Independent News and Media Ltd 2007) Sustainability and fair trade with regard to cocoa has become a political â€Å"hot potato† with the manufacturers of the Mars bar being criticised for employing tactics that puts cocoa farmers into virtual slavery, forcing them to turn more of their land over to production of cocoa rather than traditional arable farming and then making entire communities reliant on the cocoa market. The power of the global conglomerate can then manipulate the price of cocoa, ultimately depriving the producer of a fair price for the raw ingredient. The close association of the Mars bar as a product of the United States may cause some with a dislike of all things American to boycott the product; however there does not seem to be any evidence that this has actually occurred. Due to the global use of the product and its association through manufacture and distribution with other countries like the UK, it does not lend itself to being an exclusive American product such as is for the Hershey Bar. In the UK as in other nations where the Mars Bar is manufactured, there is some influence on the processes involved in its production by the legislative requirements of the host nation or other bodies such as the European Union. These relate in the main to food safety and trading standards legislation relating to the safety and standards that the Mars bar must meet in order to be sold to the consumer. Lately this has being more influenced by legislation that relates to advertising, such as the advertising of the product to children. Due to the nature of free market economies, free markets and the established nature of the Mars Bar with its global distribution network it is not felt that the Mars bar is overly influenced by external political factors. Economic In August last year the price of cocoa was threatening to sky rocket as large swathes of the cocoa plantations in Papua New Guinea were infested by the Asian Moth. The region produces some 17% of the world’s cocoa. An infestation of a similar nature in Indonesia in 1998 caused some  £13 million of damage. Mars were affected to such an extent that they sent out their own team to help eradicate the infestation. Mars are continuing to test a number of anti moth measures. (www.metro.co.uk 2006). The recent business decision to begin producing and using animal based rennet in the Mars bar has been disastrous. The resulting back lash from consumers in the Islamic faith, vegetarians and those with a strong social view on the use of rennet extracted from the lining of a calf’s stomach, has led to Mars making a U-turn on a business decision, apologising for its decision and giving an undertaking that they will return to producing a vegetarian product. Although this issue could be regarded as a social factor, it is in fact an issue of economics as Mars have identified the effect this decision would have on its sales (www.bbc.co.uk 2007). There has been a growth in the chocolate market, the majority of which has been with the high quality, high value products associated to some extent with the growth in disposable income across the developed world. The growth in the market has not necessarily had a positive effect on the sales of Mars due to the inexpensive and generic nature of the product. However, this inexpensive nature of the Mars Bar makes purchasing it an uncomplicated decision for consumers with no financial consequences that could lead the purchaser to regret making the original decision to purchase a Mars bar or to restrict the quantity or frequency of purchases. The largest markets for Mars are generally the more affluent and developed markets with little room for growth such as UK, USA, Canada, Australia and New Zealand. The emerging and developing markets of India and China with a combined population of nearly 2 Billion individuals is a virtually untapped market of consumers. These markets would require a unique marketing strategy as although it has great potential, the regions are not known as great consumers of chocolate. Although a US product it is not known if the markets in India and China would take to it. For many geographic areas of both countries there would be concerns about refrigeration and chocolate melting, which would limit sales areas to main cities, and maybe bigger stores? however with the present level of mutual trade and the world’s general love of all things western it may not be a cause for concern. Master foods itself is showing growth in profits with a 1.4 percentage point of market share gained up to June 2007. Social The most recent issue that has affected the Mars bar has been the disastrous business decision to introduce the use of animal rennet as an ingredient in its chocolate the resulting backlash as discussed earlier not only from those with personal and lifestyle sensibilities but also from those with a social conscience with regard to the treatment of animals This led to Master foods making a U turn on a business decision. The chocolate industry as a whole has been under a political and social spotlight as discussed earlier. Consumers are becoming more ethically aware and are questioning the practices of those associated with the production of cocoa. The industry was heavily criticised over the use of â€Å"child slave labour. Master foods along with its two rivals Nestle and Cadbury do not perform well when examined for their ethical practices. What is the relationship between master Foods and Mars? I thought that Master Foods was a subsidiary of Mars, and Mars the chocolate brand is part of Mars the parent? Mars does not even feature on the league table of those products that are deemed ethical, although it’s fair to say that the ethical names on the list are not household names, either [give some examples, then!] (www.ethiscore.org 2007) The Mars bar is not produced under a fair trade or ethical banner, thus depriving consumers of a choice. They have a choice – they can buy Green and Blacks, or do without! The market in ethical or fair-trade usually caters for the higher quality chocolates which are priced at a premium. With the continued affluent western lifestyle leading to chronic obesity and ill health there has been a drive to improve the nutritional value of food and to reduce the quantity of high fat and high sugar food groups such as chocolates in our diets. Some members of the health and nutrition lobby are looking for draconian steps to be taken against the chocolate manufacturers to reduce their influence upon diets in a similar way that steps were taken against the tobacco industry. The chocolate industry has received threats about the banning of advertisements aimed at children and at peak times and on children’s television channels. Pre-empting this, Mars has declared that they are moving away from targeting children with their product, a positive social action of their own (www.bbc.co.uk 2007). Any reduction in the use of Cocoa will ultimately affect some 26 million people around the world who are reliant upon the chocolate industry, which includes some six million cocoa farmers (www.mars.com 2007). Technological To improve cocoa production yields and to guarantee production levels for the future, Mars is investing in research to produce disease resistant cocoa trees to prevent such catastrophes such as the introduction of the disease â€Å"Witches Broom† which decimated the cocoa industry in Brazil in the 1990’s. Should cocoa supplies be affected, the manufacturer with a guaranteed supply of good quality cocoa should corner the market at the expense of its competitors (www.mars.com 2007). Legal Should the lobbyists become successful in their campaigns to restrict advertising of chocolates or force changes to reduce fat and sugar content of chocolate or to have health warnings placed upon labels then this may not be through a voluntary code but through the introduction of legislation. This may vilify chocolate and make it as socially unacceptable as cigarettes, which may have a profound effect on sales. The safe production of chocolate and how it is presented for sale is governed at present by food safety and trading standards legislation, which is enacted by both national and European legislatures. Environmental There are large quantities of waste associated with the production of chocolate which includes waste chocolate product. Over the last five years the Mars manufacturing plant in Australia has reduced the amount of waste it sends to landfill by 90%. For every 3000 tonnes of product produced every month, 220 tonnes of waste is produced. This is now fed to piglets. The animal waste is collected as fertilizer and the gases produced by the fermenting animal waste is burnt and used to generate electricity. These initiatives are reducing the costs to the business. However any positives are offset by the amount of waste that is being produced across the entire industry and at all the other Mars plants. Mars is also working to reduce the quantity of plastic in its packaging, which it has already reduced by 10% (www.mars.com 2007). Get help with your essay from our expert essay writers There was some criticism aimed at the chocolate industry accusing it of being responsible for large swathes of deforestation which occurred to make way for the cultivation of cocoa plantations. However, over a generation the cocoa plantations have become diverse ecological systems of their own. (American Association for the Advancement of Science). Pressure is also mounting on many commercial enterprises including chocolate manufacturers to publish the carbon footprint† of their product as society becomes more environmentally aware and wanting to know the affect on the environment that products they purchase have. Due to the raw ingredient coming from the far reaches of the planet and the distribution required for both ingredients and product it is expected that chocolate will have a large carbon footprint compared to the relative inexpensive and mundane nature of the product. (www.telegrapgh.co.uk 2007). Analysis of Mars Marketing Strategies Scope This is an examination of the advertising employed by Mars to Market their Mars bar product within the United Kingdom. It consists of an examination of the TV and Cinema advertising employed by Mars from 1980 to date and will identify themes in the advertising which may indicate the market segmentation strategies being employed. The Advertisements Advertisement 1: http://www.youtube.com/watch?v=GXxR9cfB9_s This advertisement which was used in the UK in 1986 features a combination of young adults and children both male and female. It emphasises the quality and good value of the product and its â€Å"goodness†. It strongly suggests that it should be part of daily consumption and shows a Mars Bar in a lunchbox. It identifies the ingredients as â€Å"milk, sugar, glucose and thick, thick chocolate† and finishes with the tagline â€Å"A Mars a day helps you work rest and play† Advertisement 2: http://www.youtube.com/watch?v=125FCPnOxNY A TV advert dated C. late 80s. It features a young woman who is an energetic young news reporter trying to impress the boss. After a series of dispiriting setbacks during the day, she pauses for a snack (of a Mars Bar) and then she gets the big break. The voiceover describes the contents of the Mars bar as â€Å"milk, glucose, milk and thick, thick chocolate† and the final tagline is â€Å"A Mars a day helps you work rest and play† The advert implies that the Mars Bar has beneficial effects in keeping high levels of energy throughout the day. Advertisement 3: http://www.youtube.com/watch?v=_5Z-utxJvqQ This TV advertisement was used by Mars in the UK in 1991. It features a well known British international athlete of the period, Peter Elliot. He is shown running in the early morning in an urban environment. He receives the admiring looks of the people he passes, which include the suggestion that he is attractive to the opposite sex. There is no voice over except at the end which lists the ingredients as â€Å"milk, glucose, malt and thick, thick chocolate in a Mars†. Mars is the revealed to be the â€Å"Official snack food of the British Olympic team†. Advertisement 4: http://www.youtube.com/watch?v=UW4SIdXR8ks This TV advertisement was used by Mars in 2006. It features a casually dressed young man who buys a Mars Bar from a vending machine in a night time urban environment. He eats it as he walks through the streets. As he walks through the streets the lights turn on as he passes implying that the energy of his presence is doing this. He passes two women who give him admiring glances implying that he is attractive to women. There is no voiceover simply the music (Blue Monday by New Order) which is â€Å"high energy†. The Tagline is â€Å"Mars gives you energy† Advertisement 5: http://www.youtube.com/watch?v=IZ_7NiAw3C8 This TV advertisement used in 2006 exploits the World Cup of that year. It features a rabid male England football support singing a song and leading an impromptu parade about his belief that England will win the World Cup. The product is not mentioned at all and is only suggested by Bill boards in the background featuring Mars Bars but with the word Mars replaced by â€Å"Believe†. Advertisement 6: http://www.youtube.com/watch?v=xm7SGhoTXR4 This is a 2007 advertisement featuring old footage of tennis player John McEnroe at Wimbledon. During the course of a match, he is doing badly and loses his temper. He eats a Mars bar and goes on to win. The final picture is of a Mars Bar with the words â€Å"Work Rest Play† printed underneath. There is no voiceover. Advertisement 7: http://www.youtube.com/watch?v=WQugCSk8yYc A 2006 advertisement starts with the caption â€Å"Love on a Saturday Night with Mars†. It features a young man kissing one girl goodbye as she leaves his home (presumably on a Sunday morning). She leaves. Immediately she has left another girl appears who he greets and invites inside. The tableau implies that he is successful with the opposite sex and that he has substantial reserves of energy. The final caption has the tagline â€Å"Pleasure you can’t measure†. Themes An examination of the content of these advertisements reveals the following themes: The age range of all the protagonists is limited and generally does not exceed the age of 30 and does not include children. The only exception is in advertisement 1 which features older adults and children, which is chronologically the oldest. Of the seven advertisements, five have men as their major participants. The exceptions are advertisements 1 and 2 which are the oldest. There is an implication in each of the advertisements 2-7 that eating a Mars Bar assists in achieving success in some way. Specifically: Ad2- Success at work Ad3- Success in sport, attractiveness to opposite sex; Ad4- Attractiveness to opposite sex; Ad5- Success in Sport; Ad6- Success in Sport; Ad7- Attractiveness to opposite sex; There has been a gradual change from Ad1 to Ad7 in moving away from the emphasis on ingredients and value for money. From Ad1 to Ad2 the ingredients listed drops sugar and replaces it with malt. By Ad4 the listing of ingredients is dropped altogether and does not appear again. All advertisements emphasise the importance of the product in giving energy. Market Segmentation Assumptions Using Jobber’s schema of market segmentation criteria (Jobber, 2004, p213), the above can be analysed to identify Mars market segmentation strategy for the Mars Bar. Profile Variables Demographic- The advertisements are aimed exclusively at the young and vigorous and almost exclusively at males. Socio-Economic- The emphasis on young males would imply that the target group would not generally have large disposable incomes. However, there is not a clear emphasis on any socio-economic group. Geographic- Five of the seven advertisements feature primarily an urban environment. However, this is where the majority of the UK population live, so it should be expected. Psychographic Variables Lifestyle- The emphasis on the product giving energy would suggest that the product is aimed at people who have, or see themselves as having, a busy demanding lifestyle. Personality- The advertisements 2-7 all seem to associate the product with the striving for success. It is possible that the message is â€Å"Winners eat Mars Bars and I am a winner†. Behavioural Variables Benefits Sought- The clear benefit sought in all of the advertisements is that of a snack which provides an energy boost during the day. In addition, there has been a change in Mars’ assumption about the benefits sought from Ad1 (good value, large size, full of high calorie ingredients) to subsequent advertisements when these are no longer seen as benefits because of concerns about diet. Purchase Occasion There is no clear evidence of Mars’ assumptions about purchase occasion after Ad1 which in its tagline implies that Mars Bars should be purchased daily. Purchase Behaviour- There is no clear evidence in the advertisements of Mars’ assumptions about purchase behaviour. Usage There is a clear implication from the advertisements 2-7 that Mars consider young males as the main consumers of bar chocolate. Perceptions, Values and Beliefs All the advertisements, seem to emphasise the importance of striving, hard work, competing and living for the moment. It can be assumed that Mars are targeting those that share those values. Market Segmentation The division of a market into different homogeneous groups of consumers is known as market segmentation. Market segmentation correctly applied is about understanding the needs of the customer and therefore, how they decide between one product to another. This insight is used to form groups of customers who share the same or very similar value criteria. A company is then able to determine which groups of customers is best suited to serve and which product and service offers will both meet the needs of its selected segments and outperform the competition. The primary objective of segmentation therefore must be how to win and retain the customers you want to serve. The variables used for segmentation include: Geographic variables Demographic variables psychographic variables and behavioural variables. We have applied these variables to the Mars Bar and in this report we will provide an insight into segmentation and how this relates to consumer purchasing behaviour. Today’s consumer is more ethically and environmentally aware and environmentally aware than ever before and increasingly so with regard to the consumption of food and drink. In the media, on shelves, the focus on reducing our carbon footprint is constantly present and the push to understand where our food is from is increasing. Customers segment themselves and take no notice of how companies segment their market when choosing between competing products and services, customers select the proposition that meets their needs better than any other. To win market share, therefore Masterfoods ensures that their offers meet these needs better than any other at a price they perceive as providing superior value for money (which does not necessarily mean it has to be the cheapest) in order to achieve this Masterfoods have made sure Mars Bar is available in any region of the world or the country. George Day (1980) describes a bottom- up approach in this approach you start with a single customer and then build on that profile Masterfoods initially aimed the Mars Bars at the active person who worked hard this was predominately aimed at the young male market. However this approach has changed and the company is now targeting females and the health conscious market- by making their chocolate bar lighter and encouraging people to see it as a snack, compared to a lunch replacement. The Bar itself is reasonably priced it appeals to all due to its slick slogans ‘pleasure you cannot measure’. Discussions did take place to introduce rennet to the Mars Bars but this was quickly withdrawn due to pressure therefore this leads us to believe the consumer has power and religion and ethnic marketing has role to play in the demographic variable in market segmentation. The Mars Bar itself has been updated with new features such as a funkier typeface on the wrapper and a lighter whipped nougat filling. Mars bars used to be pretty challenging to chew but that familiar caramel- induced jaw ache will soon be forgotten, as Mars become even more like milky ways. The person that purchases a chocolate bar is often not thinking what chocolate he or she wants: it’s due to the advertising and identification with the brand that leads the person to buy a particular bar of chocolate. Mars Bar at the start mentioned in its slogan ‘work rest and play’ due to the changing life styles values, attitudes, personalities of people Masterfoods have had to change their approach and now it has adopted ‘pleasure you cannot measure’ this aims to reflect